Marketing, Strategy and Enterprise Essay Example | Topics and Well Written Essays - 3000 words

Marketing, Strategy and Enterprise - Essay Example decide to enter the B2C market. Analyse the likely differences between the B2B and B2C part of the business, along with the advantages and disadvantages for SPSL marketing its service to both businesses and consumers. 8 Saxon Plumbing Services London Ltd. is a plumbing Services Company established in 2000 by two brothers, Peter and Hair Blair. Its head office is located in South London, UK, with a staff of 40 employees. From a humble beginning, this company grew to generate an income of  £5.0m and a gross profit of  £1.2m. At present, the company is planning to expand its services to Manchester with five more stores in the territory. Manchester is a good choice for expansion since there is an established need for repairs in constructions of houses and buildings in this town. Annual housing alone in England in 2013 totaled 122,950 units (Gov. UK, Feb. 2014). This alone, is a comfortable number of houses/buildings to serve and begin with. Services offered by SPLS are competitive, superior and will always be available. The Mayor of London, Boris Johnson, has big dreams for London (The Mayor’s economic Strategy for London, May 20, 2012). He wants the city to grow both in terms of jobs and po pulation. He believes that the country could emerge successfully from its present economic crises and become a world leader. Towards this vision of growth, SPLS sees the emergence of business which could support the growth of the company. Manchester is not very far away from London. It is located in England’s North-West in the heart of UK and is only two hours away from London. It is an ideal site for SPLS since it is the largest city in the north, an economic centre and therefore could be a profitable opportunity for the company. Besides, it could be a gateway to serve other areas since its international airport serves Asia, Africa,

Alignment of HRM and Business Strategies Research Paper

Alignment of HRM and Business Strategies - Research Paper Example Managers can also find ways of enabling hotel employees to see how their improved actions impact on the hotel’s well-being. For instance, if the hotel’s training program is centered on the importance of decreasing accidents that take place in the workplace, the management could ensure that the workers are shown how average costs can be saved in their training programs through factors such as reduced medical expenses, employee compensation, and even legal expenses (Cho, Woods, Jang, & Erdem, 2006). Another way to ensure that HR functions are aligned with business objectives is by ensuring that the hotel’s management body is in support of all proposed programs, and generates partnerships with the team entrusted with dispensing the training programs. To determine the effectiveness of training programs, hotels can create engagement surveys that allow workers to offer feedback on the programs. The hotel could also conduct culture surveys as well as employee satisfaction surveys in order to collect important feedback that functions as an indicator of the impact being had by the program. Other factors that can be used to assess the performance of HR programs include productivity rates, the rate of turnover, and even profitability of the hotel (Davidson, Guilding, & Timo, 2006). The HR jobs included in the Marriott’s HR department include bell persons, door persons, vacation planners, front desk agents and room controllers, bell captains, supervisors, front desk managers, front office managers, room operations directors, service agents, runners and supervisors, reservation agents and group coordinators, sales and public relations coordinators, house keeping persons and administrative clerks, housekeeping managers, the director of services, loss prevention officers and drivers, casino compliance and supervisor agents, recreation attendants,